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Borderbuster Monthly E-Newsletter (No.
72): November 5, 2007
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Distributed by GlobeTrade.com (http://www.globetrade.com)
and Designed To Help Entrepreneurs, Small Businesses, Activists, Futurists,
Academics, Executives and Corporate Risk-Takers Go Global.
*-*-This Issue Is Brought to You By
Our Partner NetSuite *-*
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We encourage you to forward this issue!
Subscribe FREE!
http://www.globetrade.com/borderbuster.htm
CONTENTS
1. Welcome From The
Publisher
2. Update for Our
Readers
3. New Global Hot
Spots*
4. Business and Cultural
Tips: Have Some Fun!*
5. Why Global Brands
Work*
6. How I Went Global:
Ongoing Series // Ivy Schmerken*
7. A Reader Asks:
Q&A
8. Everybody Loves
a Freebie -- repeat: FREE OFFER*
9. Global Growth:
Room to Grow*
10. Globalization Regulations
Must Be Changed*
11. Import Product Safety*
12. Blog World: Dipnote*
13. Laurel’s e-Book:
“GODZILLA Global Marketing!”
14. Take A Walk On The
Wild Side (TAWOTWS)
15. Wind Behind Your Sail*
16. Miscellany*
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1. WELCOME FROM THE PUBLISHER
Greetings, Loyal Colleagues, Fabulous
Friends and Cheering Fans!
First things first! Be sure to
check out the new look at GlobeTrade (http://www.globetrade.com) and
let us know what you think!
And thank you to so many of you who
continue to spread the word about this e-newsletter by talking about
it, forwarding it on to colleagues or by recommending it to your collaborators.
As a result, we are growing rapidly and becoming known as the best-borderbuster-on-the-planet!
Since 1985, we have helped more than one million entrepreneurs, small
businesses, activists, futurists, academics, executives and corporate
risk-takers go global through our books, articles, education and consulting
services.
For those of you who just signed on,
this is the latest edition of “Borderbuster,” which is produced
by author, speaker and educator Laurel Delaney -- herself a successful
small business owner with years of experience in taking on the world
with her knowledge, products and services. Every month, Laurel
briefs you on the basics in all aspects of running a global business
-- from finding customers to keeping them, from shipping products to
getting paid, from learning about a different culture to becoming a
true global netizen. She shares her passion for what is possible
and continues to make significant and enduring contributions to the
way the world does business.
Many of the articles featured here
are marked *subscriber exclusive,* which means they do not appear on
the GlobeTrade.com site or Global Small Business Blog (http://borderbuster.blogspot.com)
-- an added value for members only. Yet, if you become too busy
to tackle everything here, just revert to the site or the blog to get
your global dose for the month.
In this November issue, “Borderbuster”
focuses on: the new global hot spots; why global brands work;
and how globalization regulations must be changed to remain competitive.
Our special feature this month is “Connectivity Booms in Emerging
Markets,” by Ivy Schmerken, who writes for Wall Street & Technology
about how investing in emerging markets has become easier, thanks to
more-stable economies, advances in order-routing technology and the
easing of some regulations (refer to No. 6).
As many of you are aware, Laurel is
an Entrepreneur magazine columnist covering the topic of going global.
Her contributions focus on offering the latest relevant, cutting-edge
information on global small business. We’ll share her columns
as they become available (refer to No. 16).
Enjoy the great content and resources
we bring you each month. We hope you learn something new here
and apply it today. Membership is free but priceless! Now,
let us be brave and fearless about conducting business in our world
because sooner or later, going global will prevail. Every global
citizen will know how to do it. Don’t be left behind!
Start shaping your world today.
Thank you for your support of GlobeTrade.com.
It means the world to us. Please contact Laurel if you have any
questions, complaints, sound-offs, contributions or compliments concerning
“Borderbuster.” She’d love to hear from you, so go on and
make her day! Her e-mail address is ldelaney@globetrade.com (mailto:ldelaney@globetrade.com).
Let’s revolutionize our thinking,
get started, bust a border and go global!
The Team at GlobeTrade.com
P.S. Sometimes links don’t
work. If that’s the case, please copy and paste the link directly
into your browser. And if you blog about one of our features,
please attribute the entry to the Borderbuster e-newsletter and include
our sign-up link (http://www.globetrade.com/generic21.html). Thank
you.
______________________________________________________
2. UPDATE FOR OUR READERS:
SEE OUR NEW LOOK AT GLOBETRADE.COM!
Fantastic news: We finished the
redesign of our GlobeTrade website! Please be sure to pay a visit
(http://www.globetrade.com) and let us know what you think. Next,
we are working on a redesign of The Global Small Business Blog and will
launch a new global business resource soon. Watch for the announcement.
And we will continue to meet our objective
here: to help entrepreneurs and small businesses go global through
our books, articles, education and consulting services.
Remember that the world offers magic
to all of us.
Laurel and the GlobeTrade Team
______________________________________________________
3. NEW GLOBAL HOT SPOTS
*Subscriber Exclusive*
Look beyond Shanghai for the next big
thing.
Read more at Inc.com:
<http://www.inc.com/magazine/20071001/new-global-hot-spots.html>
______________________________________________________
4. BUSINESS AND CULTURAL TIPS
-- HAVE SOME FUN!
*Subscriber Exclusive*
Enjoy. And remember, there is
no such thing as a universal attitude. These are just guidelines
so when in doubt, ask while visiting a foreign country.
• In Poland, it is customary
to take flowers for the hostess (an odd number only) for even a brief
visit. They should be handed to the hostess unwrapped. A
word of caution: red roses may denote romantic love.
• In Ireland, it is customary
for visitors using the phone to offer to pay for the call.
• In Belgium, avoid sending
a gift of chrysanthemums. They are a reminder of death.
• In Australia, there is nothing
an Australian likes better than to chat it up with a stranger at a pub.
Most visitors report that it is impossible to have a lonely, morose
drink by themselves, unless, of course, they are female.
• In Malaysia, try to bring
small, “bread-and-butter” gifts for the family. Present the
gifts on departing, not when arriving. Good gifts are perfumes
for a hostess, toys for children, and fine cotton shirts (with collars)
for men.
• In Syria, Syrians will often
greet visitors with a warm embrace and will inquire about their health.
Women usually exchange kisses on either cheek.
Source: “Do’s and Taboos
Around the World” by Roger E. Axtell.
BUSINESS TIP OF THE MONTH … MFM Trade
Meetings
MFM Trade Meetings designs and produces
unique business conferences that bring participants together to learn
about and discuss opportunities in a particular industry, region or
profession. They organize tightly focused events that provide
timely information and exploit every opportunity for formal and informal
exchange between participants.
Go here for more information:
<http://www.trademeetings.com/>
______________________________________________________
*-*-*-*-*-* This Issue Is Brought to
You By SPONSOR *-*-*-*-*-*
Could your company benefit from reaching
our loyal subscriber base of global business enthusiasts? Please
contact Laurel Delaney at ldelaney@globetrade.com (mailto:ldelaney@globetrade.com)
for details.
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5. WHY GLOBAL BRANDS WORK
*Subscriber Exclusive*
Ford has finally woken up to what Toyota
knew a long time ago: the power of a single global brand.
More than 20 years ago, Harvard professor
Theodore Levitt praised Japanese manufacturers for their focus on "what
every consumer in the world is seeking: world-class modernity at affordable
prices." Either because they didn't understand regional differences
in consumer preferences or out of self-confidence, Toyota, Nissan, and
Honda sold standard products under a single brand umbrella.
To read the article, go to HBS Working
Knowledge:
<http://hbswk.hbs.edu/item/5800.html>
______________________________________________________
6. HOW I WENT GLOBAL: ONGOING
SERIES* -- Wall Street & Technology
*Subscriber Exclusive*
Connectivity Booms in Emerging Markets
By Ivy Schmerken
Wall Street & Technology
High-flying emerging markets that are
producing double-digit returns are luring buy-side assets to places
as far flung as Latvia and Vietnam that once were considered too risky.
Experts say that in addition to providing high returns, investing in
emerging markets has become easier, thanks to more-stable economies,
advances in order-routing technology and the easing of some regulations.
"A lot of the exchanges and emerging
markets have made huge progress. They are on par with the latest technology
[and] they connect with FIX," says Philippe Buhannic, CEO of TradingScreen,
whose execution management system (EMS) helps buy- and sell-side firms
execute orders in emerging markets. "Also, the clearing systems
have been improving and transparency of the markets has been improving,
so risk is less than it used to be," he adds. "So people
are more comfortable [trading in those emerging markets]."
As demand for investing in emerging
and frontier markets picks up, buy- and sell-side firms are hunting
for networks and trading systems that allow them to operate in foreign
markets without necessarily being experts in the local rules themselves.
Traders are seeking a range of services, including connectivity, market
data, direct market access (DMA), trade-cycle monitoring, selection
of clearing firms and settlement tracking.
"Platforms are getting more sophisticated
-- technology is improving," comments Stephen Wood, a portfolio
strategist with Russell Investment Group in Tacoma, Wash. "There's
a greater ability to do more at more attractive costs."
Eyeing an opportunity, global order-routing
networks with access to emerging markets are expanding their services
beyond networking. They're hooking up with front office trading systems,
supplying 24-hour trade-support desks and offering research partners
that can provide local market intelligence.
"In the last two years, emerging
markets have made quantum leaps," says Peter Gaffney, president
of AXES, an agency broker that has worked with its parent, Auerbach
Grayson & Co., to develop an extensive network of foreign brokers
in 104 countries, ranging from Brazil to South Africa. The brokers have
memberships on more than 250 equity and equity derivative exchanges
worldwide, according to AXES.
"You're getting electronic access
and trading desk capabilities, which includes research, speaking with
our partners overseas and understanding what is happening from a country
or regional perspective," says Gaffney. "Whether you're investing
in Montenegro, Botswana, Lebanon or Kuwait," AXES can put clients
in touch with market intelligence on the ground, Gaffney says.
Read the entire article at Wall Street
& Technology here:
<http://www.wallstreetandtech.com/showArticle.jhtml?articleID=202600761>
###
Ivy can be reached at ischmerken@cmp.com
(mailto:ischmerken@cmp.com)
-> Got a story to share?
We’d love to hear from you. E-mail info@globetrade.com (mailto:info@globetrade.com)
and put “Got a story” in the subject line and then let us know what
you have in mind. We cannot guarantee your tale will be published,
but we’ll do our best!
______________________________________________________
7. A READER ASKS: Q&A
*Subscriber Exclusive*
Q: To Ask The Expert,
How do I get my hands on a list of
legal holidays that my supplier celebrates year-round in Singapore to
ensure I acknowledge them and that my product deliveries will be made
to our plant in Kenosha, Wisconsin on time for our holidays here in
the USA?
A: The GlobeTrade team responds:
One of the resources we use for reference
is our Global Toolkit:
<http://www.globetrade.com/toolkit.htm>
And then look for:
Earth Calendar
<http://www.earthcalendar.net/index.php>
We suggest you bookmark it for future
use in dealing with suppliers worldwide.
Good luck and happy global holidays!
-> Got a question or a comment?
Good. Send it here: info@globetrade.com (mailto:info@globetrade.com).
______________________________________________________
8. EVERYBODY LOVES A FREEBIE:
SME TOOLKIT
*Subscriber Exclusive*
The SME Toolkit offers software, business
forms, training, and more to help small businesses in emerging markets
grow and succeed. It has a wonderful free section on going global
too.
Get a free and easy to use version
here:
<http://www.smetoolkit.org/smetoolkit/en/index>
______________________________________________________
9. GLOBAL GROWTH: ROOM
TO GROW
*Subscriber Exclusive*
Multinational insurers are flocking
to China, India and the Middle East, domestic insurers are digging in,
and everyone is branching out. Here’s a look at who’s doing
what -- and why.
Read more here at LOMA:
<http://www.loma.org/res-10-07-world.asp>
______________________________________________________
10. GLOBALIZATION REGULATIONS
MUST BE CHANGED, CEOs STATE IN NYSE SURVEY
*Subscriber Exclusive*
Ninety-four percent of U.S. CEOs and
79 percent of non-U.S. CEOs believe changes to the American legal system
to lower litigation risks would increase the competitiveness of U.S.
capital markets.
Read the article here at Wall Street
& Technology. One thing they forgot to mention is the importance
of small businesses reaping the rewards of globalization.
<http://www.wallstreetandtech.com/showArticle.jhtml?articleID=202100876>
______________________________________________________
11. IMPORT PRODUCT SAFETY
*Subscriber Exclusive*
When Mark Allenbaugh took over his
father's manufacturing firm, Home Depot placed a big order. The
first $50,000 shipment from China was unusable. Allenbaugh has
since become an expert on import product safety.
Listen to the BusinessWeek podcast
here:
<http://www.businessweek.com/mediacenter/podcasts/smartanswers/smartanswers_10_17_07.htm>
______________________________________________________
12. BLOG WORLD: Dipnote
*Subscriber Exclusive*
The U.S. Department of State has an
official blog called Dipnote.
To find out more, visit blog here:
<http://www.blogs.state.gov/>
______________________________________________________
13. LAUREL’S LATEST e-BOOK:
“GODZILLA GLOBAL MARKETING!”
“GODZILLA Global Marketing! – The
Essentials To Building A Successful Global Business” will help you:
-> Build a living global brand.
-> Understand the importance
of local and global strategic alliances.
-> Develop a high global business
IQ.
-> Create an export dream
team.
-> Implement a seven-degree
global action plan.
-> Consider global marketing
as a career … and more!
"GODZILLA Global Marketing!"
-- a whopping 43 single-spaced pages – is U.S. $8.95. You can
buy a copy quickly and securely through PayPal, which accepts all major
credit cards (and you don't even need a PayPal account). Once
payment is received, your book is on the way! Enjoy.
Click here for more information:
http://www.globetrade.com/generic16.html
Click here to buy it now:
<https://www.paypal.com/xclick/business=ldelaney@globetrade.com&
undefined_quantity=1&item_name=GODZILLA+Global+Marketing&
item_number=godzill&amount=8.95&cy_code=USD&lc=US>
[Laurel here … thanks to so many
of you who have already purchased a copy!]
______________________________________________________
14. TAKE A WALK ON THE WILD SIDE
(TAWOTWS)
*Subscriber Exclusive*
If you can think wild thoughts, then
you can most certainly go global.
Scrabulous is one of the most popular
word games in the world and the Internet version at Scrabulous has given
it a new dimension altogether.
Visit site here:
<http://www.scrabulous.com/>
(Remember, inaction is the worst kind
of failure.)
***We welcome suggestions for Take
a Walk On The Wild Side. Early responses have the best chance
of being published. Please include your title, company affiliation,
location and email address. We reserve the right to solicit and
edit suggestions.***
______________________________________________________
15. WIND BEHIND YOUR SAIL
*Subscriber Exclusive*
“I have traveled more than anyone
else, and I have noticed that even the angels speak English with an
accent.” ~ Mark Twain
______________________________________________________
16. MISCELLANY
---------->>>>>>>>>>
LATE BREAKING NEWS <<<<<<<<<<----------
• LAUREL’S ENTREPRENEUR COLUMN:
Put it on Autopilot: Make your Global Supply Chain lean and mean.
<http://www.entrepreneur.com/magazine/entrepreneur/2007/october/184534.html>
• CHICAGO TRIBUNE: Naming
unmet need may not be enough for start-up:
(http://www.chicagotribune.com/business/chi-mon_success_1105nov05,0,207112.story)
• CRAIN’S CHICAGO BUSINESS,
INFO JUNKIE: Source seeker Laurel Delaney:
<http://chicagobusiness.com/cgi-bin/mag/article.pl?article_id=28756&bt=Delaney&arc=n&searchType=all>
• UPS GLOBAL SMALL BUSINESS
FORUM (Tuesday, November 13 in Atlanta). Laurel will be moderating
a panel discussion on small business trends around the globe.
For more information, visit:
<http://biz.yahoo.com/bw/071003/20071003006063.html?.v=1>
• HOW BIG IS YOUR GLOBAL SPHERE?
Weigh in here:
<http://www.mpdailyfix.com/2007/05/how_big_is_your_global_sph
ere.html>
• DETROIT DESIGNER GOES GLOBAL
WITH WEB 2.0:
<http://www.beysterinstitute.ucsd.edu/other_resources/leading_companies/nov07/lc110107detroitdesigner.html>
____________________________________________________
>>>>>>>> PEOPLE
+ COMPANIES GETTING AHEAD <<<<<<<<
A. PLACES TO VISIT:
http://www.globetrade.com -- Check
out our new look!
http://borderbuster.blogspot.com
-- The Global Small Business Blog
http://www.laureldelaney.com -- for
your global entrepreneurial development needs.
http://escapefromcorporateamerica.blogspot.com
-- to find out why women are leaving Corporate America for entrepreneurship.
<http://members.audiogenerator.com/mypostcard.asp?pid=1882622&f=Laurel>
-- audio post card from Laurel!
http://www.squidoo.com/borderbuster
-- do you Squidoo? We do! Find out why.
http://www.ebookmall.com/ebook/65325-ebook.htm
-- to order Laurel’s first e-book, “Insanely Global!”
B. HERE’S WHAT’S ALWAYS FREE
– RESOURCES YOU CAN USE:
• Listen to an archived broadcast
of Laurel Delaney talking about what it takes to go global:
http://smbtrendwire.com/index.php?p=8
• Listen to a podcast as global trade experts (including Laurel Delaney)
and UPS executives explore how small- and medium-size businesses can
better market their goods internationally:
<http://interarbor.libsyn.com/index.php?post_id=273574>
• Download a voter-supported
FREE global manifesto authored by Laurel Delaney:
http://www.changethis.com/sp-6.GlobalGuru
-- for learning how to go global.
• Explore Scribd and learn
something new about going global:
<http://www.scribd.com/people/view/11846>
C. REMINDER. “Borderbuster”
may be distributed freely, provided that the distribution is without
charge, that the issue is distributed complete and unaltered, and that
all copies retain the Global TradeSource, Ltd. copyright notice.
*** Whether you are looking for an
opportunity or have a vacancy to fill, please email your concise (no
more than 80 words) copy to info@globetrade.com (mailto:info@globetrade.com).
***
______________________________________________________
That’s it for November. Hope
your month is filled with gratefulness to all the people who matter
in your life! A special thanks to Bob Marovich, author, consultant
and gospel music historian, for his editing assistance. He can
be reached at bob@gospelmemories.com (mailto:bob@gospelmemories.com)
or visit his blog at
http://blackgospel.blogspot.com/.
Back with you in snowy December.
=============================================
The above information is provided as
a service to GlobeTrade.com newsletter subscribers. Because information
changes rapidly, feel free to call GlobeTrade.com Customer Service at
(773) 381-1700 or e-mail info@globetrade.com (mailto:info@globetrade.com)
for answers to specific questions and issues concerning “Borderbuster.”
This information is subject to change without notice.
This information is provided "as
is" without warranty of any kind. GlobeTrade.com disclaims any
and all warranties, including the implied warranties of merchantability
and fitness for a particular purpose. GlobeTrade.com will not
be liable for any damages under any theory of law arising out of the
provision of this information.
=============================================
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Other people are welcome to receive
these FREE updates. If you know of individuals who would
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
“Borderbuster” may be distributed
freely, provided that the distribution is without charge, that the issue
is distributed complete and unaltered, and that all copies retain the
Global TradeSource, Ltd. copyright notice.
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Copyright 2001-2007 by Global TradeSource,
Ltd. All rights reserved.
• Reporters looking for a quick
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article, radio program or television show? We’ll be glad to
help. Run out of story ideas? We can pitch in there too.
Email ldelaney@globetrade.com (mailto:ldelaney@globetrade.com) or call
(773) 381-1700.
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